Bruno Molina

Head of E-Commerce & P&L Leader

Head of E-Commerce & P&L leader with 9+ years in omni-retail. Built a channel from $0 to $250M+ in revenue.

Bruno Molina — Head of E-Commerce at Wild Fork Foods

Key Results

  • $250M+ — Revenue Built ($0 to $250M+)
  • +25% — Sales Comps
  • +350 bps — GM% Expansion
  • <12 months — To Profitability

Quick Facts

  • Miami, FL — open to relocation
  • English, Portuguese, Spanish (intermediate)
  • 9+ years in omni-retail & e-commerce
  • AI & data-driven operator

Career History

Wild Fork Foods — Miami, FL

Head of Ecommerce (Jul 2024 – Present)

  • Own end-to-end eCommerce P&L (~$70M channel); turned money-losing channel profitable in <12 months
  • Drove sales comps from negative to +25% through CRO and solutions-based merchandising
  • Lead digital roadmap: 1-click checkout, marketplace rollouts (Instacart/Uber Eats/DoorDash)

Director, Margin Management & Commercial Optimization (Feb 2023 – Jul 2024)

  • Built GA4 → Snowflake → Qlik stack to standardize KPIs and enable funnel diagnostics
  • Set pricing strategy and EDLP guardrails; improved eCommerce GM by ~350 bps in select markets

Category Manager (Oct 2017 – Feb 2023)

  • Founding team member; built category strategies from pre-brand concept through $250M+ revenue
  • Launched 300+ products; accountable for >1/3 of total company sales at highest GM%

JBS / Wild Fork Foods — Miami, FL

Business Analyst (Feb 2017 – Oct 2017)

  • Supported Product Development on category research and vendor discovery/vetting
  • Analyzed operations and finance data; supported reporting and process improvement

NBCUniversal — Miami, FL

Business Analyst, MBA Internship (Aug 2016 – Feb 2017)

  • Supported analytics, financial modeling, and stakeholder reporting for media business units
  • Evaluated strategic/financial fit of LATAM targets for NBCU's acquisition pipeline

Education

  • Florida International University — Professional MBA, 2016 (Miami, FL)
  • Colorado State University — BA Economics, Minor in Business, 2013 (Fort Collins, CO)

Skills

E-Commerce

P&L Ownership, Pricing & Margin, CRO, Checkout Optimization, Merchandising, EDLP

Analytics & Data

GA4, Snowflake SQL, Qlik Sense, Hotjar, Attribution, Cohorts/LTV

Operations

O2O / Last-Mile, Route Optimization, Packaging & Cooling, S&OP, FEFO

Platforms

CommerceTools, Algolia, Dynamic Yield, Contentful, Ordergroove, Dataiku